It's all about
Consumer research
Evidence-led strategy for brands that want clarity
A Pixel Theory’s research division has empowered strategic decisions across industries. We’ve executed national and regional market studies, informed product innovations, and supported brand positioning. Our work spans consumer journeys, competitor analyses, pricing research, and customer satisfaction. We’ve partnered on brand architecture frameworks, media effectiveness studies, and shopper path-to-purchase mapping.
Types of Studies
01
The Foundation of Strategy
Each type of study we undertake serves a defined strategic purpose. Whether it is uncovering unmet needs, mapping customer journeys, assessing competitive landscapes, or validating product ideas, our approach ensures insights translate directly into informed business decisions.
A
Market Strategy & Trends
- Brand Positioning
- Consumer Segmentation
- Emerging Market Trends
B
Innovation Insights
- Concept & Prototype Testing
- Product & Service Innovation
- Packaging Feedback
C
Customer Experience Diagnostics
- Communication & Ad Testing
- UX & Usability Research
- Customer Journey Mapping
D
Foundational Research
- U&A Studies
- Exploratory Research
- Market Landscape Analysis
02
Sector Experience
Industry Focus
Our research spans diverse industries, enabling us to bring cross-sector perspective to every engagement.
Media & Entertainment
E-commerce
Hospitality & Travel
FMCG
NGOs & Social Impact
Healthcare & Wellness
Fashion & Luxury
Tech Innovations
Banking & Finance
Real Estate
Education
Telecom
03
Sector Experience
Industry Focus
Our research spans diverse industries, enabling us to bring cross-sector perspective to every engagement.
We assemble a diverse group of participants to engage in moderated discussions, encouraging open dialogue around concepts, products, or services. By observing group dynamics, we uncover shared opinions, conflicting views, and emerging themes. This method allows us to test ideas in a social context, generating actionable feedback for refining offerings before they go to market.
We immerse ourselves in participants’ real-life environments homes, workplaces, or public spaces to observe genuine behaviors and contexts. This method captures unfiltered insights into habits, routines, and cultural nuances, helping us understand how people naturally interact with products or services. These deep cultural and practical insights inform designs, messaging, and solutions that feel intuitive and authentic.
We curate collaborative sessions where stakeholders and participants ideate together. Using brainstorming, prototyping, and guided activities, we co-create solutions in real-time. These workshops foster engagement and rapidly surface creative, actionable ideas, ensuring alignment and ownership across teams.
We conduct hands-on evaluations of digital products, observing users as they navigate interfaces. By analyzing pain points, confusion, or delight in real time, we refine user experiences ensuring intuitive, efficient, and enjoyable digital interactions.
We tap into diverse participant pools through digital panels, deploying carefully crafted surveys. This method enables rapid, scalable data collection across demographics. We analyze patterns, preferences, and trends, providing statistically robust insights that inform strategic decisions at scale.
We discreetly evaluate customer experiences by posing as real consumers. Observing service quality, product knowledge, and environment, we identify gaps and strengths. These firsthand insights help improve customer service, operational efficiency, and overall brand experience.
04
Insight Shaped by Experience
THE TEAM
At the core of our division is a team of senior researchers and domain experts who have guided organizations across sectors. Their ability to translate complex data into strategic clarity ensures that every engagement is handled with integrity, rigor, and perspective.
Priyanka leads with both creativity and insight. Since 2014, she’s been at the forefront of blending brand storytelling with rigorous research. She has worked on consumer insight and strategy projects with Amazon, Flipkart, Google, Nike, L’Oréal, Duolingo, Indian Cancer Society, ITC, Marico, Sony, Star Plus, ZEE TV, Giva, Tanishq, Vivo and more.
From global giants to impactful local names, her strategic research has touched a wide spectrum, blending creativity with insight. An alumna of Symbiosis, when she’s not leading A Pixel Theory’s creative strategy or uncovering consumer truths, you’ll find her running, sketching concepts, or brewing her next big idea.
PRIYANKA MHATRE
Co-Founder & Strategy Lead
Milind is a seasoned strategist with 27 years in research. A strategic thinker with a knack for turning complex data into clear strategy.Over the years, he has worked on research engagements involving brands and organizations such as ICICI Prudential, HDFC Bank, Axis Bank, Tata AIG, Vodafone, Google, Star TV, Zee TV, Netflix, Amazon Prime, LG, Samsung, Pepsi, Coca-Cola, ITC, Nestlé, Britannia, HUL, Tata Motors, Hyundai, Maruti, Shell, British Petroleum, PwC, BCG, Bain, Bayer Crop Science, and projects supported by the Bill & Melinda Gates Foundation.
Known for his ability to connect with diverse people, he’s guided countless organizations, large and small, in shaping their futures. An alumnus of Mumbai University with a chemistry background, his journey from science to insights still fuels his passion. When he’s not analyzing data, he’s enjoying long walks and conversations that spark new perspectives.
MILIND GOGATE
Director – Consumer Insights
Contact us
Insight Shaped by Experience
Every powerful brand starts with a conversation. Whether you have a fully formed vision or just a spark of an idea, we’re here to shape it, refine it, and bring it to life. Tell us what you’re building — and let’s craft something unforgettable together.